We intend to suggest here methods for promoting the sites on World Wide Web. To optimize your site for the search engine it is necessary to follow a certain strategy when you build the hypertext. The methods we suggest are very simple. This paper is intended not only for the computer science specialist, but also for anybody who has some working knowledge with HTML. We shall offer information on how we construct different Tags like the Title tag, Meta Description tag, Meta Keywords tag, Heading tag, Alt tag etc. thus optimizing the sites for the search engines.


Site promoting, Site building, Site optimization.